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Navegando por Autor "Vieira, Luna Emanuelly"

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    Planejamento estratégico: estudo de caso em um consultório odontológico no Município de Três Passos/RS
    (Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Vieira, Luna Emanuelly; Pizolotto, Maira Fátima; Ceretta, Simone Beatriz Nunes; Zanini, Danielli
    In the current context, for an organization to remain competitive in the market, it is essential that it seeks to invest in efficient management and understand which strategies can be developed in favor of an efficient and effective result. At all times organizations deal with complex, challenging and unexpected situations, requiring a systemic view of the market and strategic planning that aims to understand which actions are necessary to remain active and competitive. Aaker (2012) states that developing successful strategies to operate in dynamic markets has been one of the most challenging issues for organizations in the current situation. Given this context, the need arose to develop a strategic plan in a dental office located in the municipality of Três Passos/RS in order to contribute to the improvement of management and enabling the development of a dental clinic. The methodology applied was based on Vergara (2016) and is classified, as to the purposes as research of applied nature, of qualitative approach, of exploratory and descriptive character and using the techniques of bibliographic research and case study. The sample consists of only one dental office of general practice and with specialization in the area of implant dentistry from a universe of 58 dentists who work in dental offices in the city of Três Passos/RS, it is also classified as non-probabilistic, intentional and by accessibility, by ease of access to information and data since the academic is a collaborator of the company. The information collected served as a basis for the development of the Strategic Planning, the rescue of the organizational indicators, mission, vision, values and objectives, which had already been defined at the time it was founded. The internal and external environment of the dental office under study was analyzed by applying the SWOT Matrix tool. First, the strategic actions suggested to be implemented in the dental office focus on improving management to later change it into a dental clinic, and then, as it is intended to improve management and results, to transform the dental office into a clinic, it was necessary to develop specific strategies. Then, strategic actions were developed to take advantage of the strengths, which changes to make in the internal and external environment to circumvent the threats and improve the weaknesses, as well as to invest and improve to take advantage of the opportunities offered by the market. Subsequently, the implementation of the strategies developed in the previous steps was carried out, as well as the follow-up of the results using the 5W2H tool. Based on the results, it was noticed how the development of strategic planning is relevant to improve the management of the Dr. Romina Eulálio Petrucci's Dental Office, because it allows the decision making about some administrative and technical processes to occur in a more assertive and safe way, contributing to improve its results.