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Agora exibindo 1 - 17 de 17

Aplicação do pós-venda: melhoria da satisfação como mecanismo de fidelização de clientes em uma empresa de refrigeração e climatização
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Bertolotti, Andressa; Maffini, Clarissa Antonello; Maffini, Clarissa Antonello
Bitcoin: suas origens e características
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Casagrande, Bruno; Kroetz, Cleber Joel Stevens
This work presents cryptocurrencies, focusing on Bitcoin currency, analyzing its main characteristics, historical evolution, the diagnosis of the number of currency users, its financial turnover, the evolution of market value in recent years and the current stage of regulation in Brazil. The blockchain system was also discussed, as is the process of mining cryptocurrencies, how wallets, storage, keys work, hypotheses were developed and analyzed, confirming that Bitcoin is finite, is considered a means of payment, demands a high energy consumption for the generation and validation of operations, it is a decentralized currency, is not controlled by the government and has risks of illegal use.
Clima organizacional da empresa Beta: uma análise a partir da percepção dos colaboradores
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Volpatto, Adriana da Rosa Tederke; Maffini, Clarissa Antonello; Maffini, Clarissa Antonello; Costa, Vivian Flores; Gois, Pedro Henrique de
Clima organizacional do supermercado Gama: um diagnóstico a partir da percepção de seus colaboradores
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Löwe, Clédia da Silva; Costa, Vívian Flores; Costa , Vívian Flores; Mansilha, Ricardo Brandão; Zaluski, Felipe Cavalheiro
Comportamento do consumidor: a influência do marketing digital na decisão de compra em uma empresa de venda e prestação de serviço
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Saggin, Silaine Aparecida; Ceretta, Simone Beatriz Nunes
Aiming to broaden the reflections and discussions on consumer behavior towards social networks, the objective of this work was to identify digital marketing actions that influence consumers in the purchase decision process in a company that sells and provides computer, cellphone and services services. accessories. The study is an applied, exploratory and descriptive research with a qualitative approach. The methodology used for data collection was field research through the survey method, bibliographical research and observation of the company's social networks. Online and face-to-face questionnaires were applied to a simple, non-probabilistic random sample of 100 company customers. The theoretical basis of the work was obtained from the search for literature on the themes relevant to the topic under discussion. The results obtained and analyzed point to consumers who are increasingly connected, who seek information through social networks and are influenced by this communication channel in their purchase decisions. The persona of the Assistel company is a woman, resident in Santo Augusto/RS, aged between 18 and 34 years old, completed high school, lives with a partner and children, with an income between R$1,100.00 to R$4,000.00. He works in different professions. He enjoys being with friends, watching movies, series, as well as hanging out with his family and enjoying his children more. Dreams of having a better quality of life. At the end, we tried to suggest a digital marketing plan, based on the Canvas management tool, proposing the creation of new communication channels with the customer and improvements in the digital marketing actions developed by the company.
Comportamentos de cidadania organizacional: um estudo na organização LIJS
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Cristo, Elenara Milena de; Costa, Vívian Flores; Costa, Vívian Flores; Gois, Pedro Henrique de; Maffini, Clarissa Antonello
Desenvolvimento de uma ferramenta de diagnóstico 5S para aplicação em um atacarejo do Rio Grande do Sul
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2020) Giordani, Rodrigo Aparício; Mansilha, Ricardo Brandão; Mansilha, Ricardo Brandão
Os efeitos da pandemia do novo coronavírus na economia da região de Frederico Westphalen/RS: um estudo das estratégias utilizadas por empreendedores
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Santos, Nicole Carolina Gonzato Rodrigues dos; Melz, Rodrigo Luis; Rosa, Ana Claudia da; Assis, Rodrigo Salvato de; Rosa, Deivis Térris da
Ferramentas de merchandising como estratégia de vendas em um supermercado
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Meneghini, Gustavo Weiller; Ceretta, Simone Beatriz Nunes
This work aims to identify and analyze the merchandising tools used by Supermercado Fama, located in Santo Augusto/RS, proposing improvements that result in the leverage of the company's sales. It is an applied, exploratory and descriptive research with a qualitative approach. For data collection, the survey method was used by applying a questionnaire to a sample of 102 customers, seeking to identify their perception in relation to the merchandising tools used by the Fama supermarket. The research includes on-site observation in order to identify the tools used by the manager at the point of sale. It also used bibliographical research on the subject, approaching marketing, sensorial marketing, concepts and types of retail store and specifically, merchandising. There is a field research carried out with the objective of identifying these tools that the supermarket uses, as well as defining what is the perception of customers in relation to these tools. The study results show that the management of strategies in the company is done informally, which means that the result of applying merchandising tools is not as expected, since it is not assertively planned to impact the public consumer of the supermarket fame. Finally, improvements are proposed related to the merchandising tools that the supermarket uses, with the aim of providing its customers with a differentiated shopping experience, delighting and building customer loyalty and, consequently, leveraging the company's sales.
Implantação de medidas de gestão de segurança do trabalho na cooperativa tritícola de Frederico Westphalen - COTRIFRED
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2019) Franceschett, Rafael; Costa, Vívian Flores; Costa, Vívian Flores; Melz, Rodrigo Luís; Mansilha, Ricardo Brandão
Jovem aprendiz: percepções dos jovens e das empresas sobre o programa de aprendizagem
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2019) Naloski, Jéssica Vernier; Costa, Vívian Flores; Costa, Vívian Flores; Assis, Rodrigo Salvato de; Homero Jr, Paulo F.
Mapeamento de processos em uma indústria do ramo ervateiro
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Funguetto, Carine Andressa; Kolosque, Felipe Prestes
The current economic environment is characterized by constant changes generated by the large mix of products and services available, in addition to competitiveness between companies. To remain in the spotlight, organizations need to reduce their costs and avoid unnecessary bottlenecks, in order to improve the production flow and consequently generate profit. The present study has as its central theme the mapping of existing processes in a herb industry located in the northwest region of the state of Rio Grande do Sul and aims to describe it through a flowchart and detail it using the SIPOC tool. As for the methodology, it is a descriptive and exploratory research, in a documental, bibliographical, case study and survey form. Data collection was carried out mainly through unstructured interviews with fiscal partners, observation of the work environment, in addition to being bibliographical and documentary based on company data, made available by the same. Theoretical references such as processes, process mapping, flowchart, SIPOC and BPMN. As a result, we obtained the mapping of the production flow, elaboration of the flowchart through the bizagi tool, detailing by SIPOC and then suggestion for improvements. Among the improvements mentioned, there is the change in the order of receipt, insertion of sensory analysis and pre-loading of ratw material. With that, the expected effect would be the more exact weight of the raw material found in the industry, a proof of the quality and of the components existing in the yerba mate packages and, finally, an agility in the loading process during the Dispatch act. At the end, there are suggestions for improvements for future work.
Marketing digital em clínicas estéticas: a utilização de redes sociais para prospectar e fidelizar clientes
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Diniz, Maiara Da Silva; Ceretta, Simone Beatriz Nunes
The use of social networks as a channel to carry out digital marketing in companies has been the source of several studies, leading to research to deepen the theme and understand how it can help managers, since social networks have become part of the routine of people. This work aims to understand digital marketing in aesthetic clinics in Santo Augusto through the use of social networks to prospect and retain customers, based on bibliographical references and field research, carried out with managers of aesthetic clinics and their customers. We sought the opinion of several authors on the subject, leading to the analysis of published studies and books, in order to contribute to the study and collaborate with research, aiming to understand its use and contribute to it.
Mulheres da geração Z e sua jornada de compra: experiência de consumo no varejo de confecções
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Günther, Khetlyn; Ceretta, Simone Beatriz Nunes
This study aims to investigate the retail shopping experience of apparel, through mapping the consumption journey of Generation Z women, belonging to the Celeiro and Northwest regions of Rio Grande do Sul. The study is exploratory, descriptive, applied, bibliographical research and is also characterized as field research, with a qualitative approach. It began with the realization of the focus group, in which the Google Meet tool was used for a conversation with 6 women. After data collection, it was performed using the survey method, with the application of an online questionnaire, as the study took place in the midst of the Covid-19 pandemic. The sample consisted of 62 consumers of Generation Z between 18 and 23 ears old, belonging to the municipalities of Boa Vista do Buricá, Braga, Campo Novo, Cândido Godói, Nova Candelária, Santo Augusto, São José do Inhacorá, São Martinho, Três de Maio and Três Passos, belonging to the Celeiro and Northwest regions of the state of Rio Grande do Sul. Both to apply the questionnaire and to carry out the focus group, the same demographic and geographic segmentation was used. It can be concluded from the study that women belonging to Generation Z value very much for excellent service in clothing stores, for a clean, organized environment, with attractive windows. The need to buy clothes is for everyday life, some commemorative date, for work or partying. As this is a connected generation, the first contact they have with the store ends up being through social networks, although they prefer o shop in physical stores. The mapping of the purchase journey performed is an effective marketing management tool to help managers in creating a differentiated and pleasurable shopping experience for Generation Z consumers.
Planejamento estratégico: estudo de caso em um consultório odontológico no Município de Três Passos/RS
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Vieira, Luna Emanuelly; Pizolotto, Maira Fátima; Ceretta, Simone Beatriz Nunes; Zanini, Danielli
In the current context, for an organization to remain competitive in the market, it is essential that it seeks to invest in efficient management and understand which strategies can be developed in favor of an efficient and effective result. At all times organizations deal with complex, challenging and unexpected situations, requiring a systemic view of the market and strategic planning that aims to understand which actions are necessary to remain active and competitive. Aaker (2012) states that developing successful strategies to operate in dynamic markets has been one of the most challenging issues for organizations in the current situation. Given this context, the need arose to develop a strategic plan in a dental office located in the municipality of Três Passos/RS in order to contribute to the improvement of management and enabling the development of a dental clinic. The methodology applied was based on Vergara (2016) and is classified, as to the purposes as research of applied nature, of qualitative approach, of exploratory and descriptive character and using the techniques of bibliographic research and case study. The sample consists of only one dental office of general practice and with specialization in the area of implant dentistry from a universe of 58 dentists who work in dental offices in the city of Três Passos/RS, it is also classified as non-probabilistic, intentional and by accessibility, by ease of access to information and data since the academic is a collaborator of the company. The information collected served as a basis for the development of the Strategic Planning, the rescue of the organizational indicators, mission, vision, values and objectives, which had already been defined at the time it was founded. The internal and external environment of the dental office under study was analyzed by applying the SWOT Matrix tool. First, the strategic actions suggested to be implemented in the dental office focus on improving management to later change it into a dental clinic, and then, as it is intended to improve management and results, to transform the dental office into a clinic, it was necessary to develop specific strategies. Then, strategic actions were developed to take advantage of the strengths, which changes to make in the internal and external environment to circumvent the threats and improve the weaknesses, as well as to invest and improve to take advantage of the opportunities offered by the market. Subsequently, the implementation of the strategies developed in the previous steps was carried out, as well as the follow-up of the results using the 5W2H tool. Based on the results, it was noticed how the development of strategic planning is relevant to improve the management of the Dr. Romina Eulálio Petrucci's Dental Office, because it allows the decision making about some administrative and technical processes to occur in a more assertive and safe way, contributing to improve its results.
Proposta de melhoria de layout em uma empresa de assistência técnica
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Ferreira, Luiza Carolina Assunção; Kolosque, Felipe Prestes
The dispositions of workstations and physical arrangements of the organizational environment must be well defined in order to facilitate the execution of processes, the positioning of equipment and work tools, in addition to employees, who are also part of the physical arrangement of an organization. For companies to remain in the market, it is necessary that changes occur within organizations so that quality and productivity are increasingly obtained in the organization. The general objective of this study is to propose a new layout to increase the organization's performance, through the change of jobs, impacting on improving quality and increasing productivity . The methods for carrying out this study were to use an interview with the owner to obtain more knowledge about the company , how the company's flow works, how the current layout is and how the new layout can bring benefits to the company , carrying out the proposed new layout template. In the analysis of results, a study is developed for the layout proposal, such as the process flowchart, demonstrating the current layout, developingthe flowchart map on top of the current plant, in addition to developing the relationship diagram determining the degree of importance of proximity between the sectors, for the formulation of a proposal for a new layout. Therefore, the proposal for a new layout brought fundamental points to the company , enabling greater performance in the company , such as adequacy of stock, extension of the administrative room, and a room for the Telecom.
Sustentabilidade no setor financeiro: uma análise dos objetivos da Agenda 2030 no Banco do Estado do Rio Grande do Sul
(Instituto Federal de Educação, Ciência e Tecnologia Farroupilha, 2021) Bilibio, Lucas; Gubert, José Eduardo; Gubert, José Eduardo; Rosa, Deivis Térris da; Assis, Rodrigo Salvato de

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